Location: East Sussex / Kent / On Location
Job Type: Part-Time / Freelance
Compensation: £150–£300 per shoot day, or monthly retainer depending on experience and availability

Capture the moments that make people want to visit.

The Lobby is a hospitality growth agency helping hotels, restaurants, bars, cafés and experience-led venues become more visible, more desirable and more frequently booked.

We’re looking for a Hospitality Content Creator to help capture photo and video content across our client venues — from restaurants and cocktail bars to hotels, cafés, events, launches and hospitality experiences.

This role is ideal for someone who loves creating content, has a good eye for atmosphere, and knows how to make a venue feel desirable through photo and video.

The goal is simple:

Make people say, “I want to go there.”

The Role

As a Hospitality Content Creator, you’ll be responsible for capturing the raw moments that bring our clients’ brands to life.

You’ll visit venues, shoot content, capture atmosphere, film food and drinks, document events, and help us create the visual assets used across social media, ads, email campaigns and client marketing.

This isn’t about taking random photos.

It’s about understanding what makes a hospitality experience feel worth visiting — the lighting, the people, the details, the movement, the food, the drinks, the atmosphere and the story behind it.

What You’ll Be Doing

• Visiting hospitality venues to capture photo and video content

• Filming restaurants, bars, hotels, cafés, events and launches

• Capturing short-form video for Instagram Reels, TikTok and Stories

• Taking high-quality photos for social media, ads and campaigns

• Capturing atmosphere, guests, staff, interiors, food, drinks and behind-the-scenes moments

• Working from shot lists and creative briefs

• Creating content around menu launches, event nights, venue openings and seasonal campaigns

• Capturing both polished brand content and natural behind-the-scenes moments

• Organising and uploading content after shoots

• Helping spot content opportunities while on location

• Working with The Lobby team to turn real hospitality experiences into content people want to watch

What We’re Looking For

We’re looking for someone with a strong creative eye, good taste and a natural feel for social-first content.

You don’t need years of professional photography or agency experience.

You do need to understand what makes a place look and feel desirable.

You’ll be a good fit if you are:

• Confident filming content on a phone or camera

• Good at capturing atmosphere and detail

• Comfortable shooting in restaurants, bars, hotels, cafés and event spaces

• Interested in hospitality, food, drink, travel, lifestyle and culture

• Visually aware and taste-led

• Comfortable capturing short-form video

• Able to follow a brief and shot list

• Reliable, organised and punctual

• Comfortable working independently on location

• Good at spotting small moments that make content feel real

• Excited by creating content that makes people want to visit

Training Provided

You won’t be expected to know exactly how The Lobby creates hospitality content from day one.

We’ll provide training around our approach to content creation, hospitality storytelling and demand creation.

You’ll be trained on:

• The Lobby’s hospitality growth framework

• How to capture content that creates attention, desire and demand

• How to shoot restaurants, bars, hotels, cafés and events

• How to capture atmosphere, not just products

• How to work from content briefs and shot lists

• How to film for Instagram Reels, TikTok, Stories and ads

• How to capture content for launches, events and campaigns

• How to organise and deliver files after a shoot

• How to identify strong content moments while on location

You’ll also get access to internal examples, shot lists, checklists and creative references so you know exactly what we’re looking for.

The aim is to help you become excellent at creating content for hospitality, lifestyle and travel brands.

Bonus Points

• Experience creating content for restaurants, bars, hotels, cafés, events or lifestyle brands

• Experience with photography or videography

• Experience creating Reels, TikToks or short-form video

• Experience using CapCut, Lightroom, Canva, Premiere Pro, Final Cut or similar tools

• Ability to do basic video editing

• Ability to take strong photos in low-light hospitality environments

• Existing portfolio, Instagram or examples of creative work

• Access to your own camera or filming equipment

• Comfortable attending events, launches and busy venues

What Makes This Role Different

This isn’t a generic content creator role.

Hospitality happens in real places — restaurants, bars, hotels, cafés, events, launches, retreats, dining rooms, lobbies, terraces and private spaces.

You’ll be capturing experiences people actually want to have.

Food. Drinks. Music. Rooms. Tables. Events. Travel. Culture. Atmosphere.

As The Lobby grows, there will be opportunities to travel to venues across the UK and potentially beyond, capturing content for hospitality brands, attending events and helping tell stories on location.

For the right person, this role is a chance to build a portfolio around hospitality, lifestyle and travel — not just generic social media content.

How We Work

The Lobby’s approach is built around one idea:

Successful hospitality brands create demand before customers are actively searching.

Content plays a huge role in that.

The best hospitality content doesn’t just show a venue.

It makes people feel something.

It captures the reason someone would book, visit, return or recommend it.

Your job is to help us capture those moments.

What You’ll Get

• Paid shoot opportunities

• Hospitality-focused creative work

• Training, briefs and shot lists

• Opportunities to travel for shoots, launches and events

• Flexible freelance / part-time work

• The chance to build a strong hospitality, lifestyle and travel portfolio

• Direct involvement in creating content for premium venues

• Opportunities to grow with The Lobby as the agency expands

Compensation

This role is freelance / part-time to start.

Compensation will depend on experience, the type of shoot and the level of responsibility involved.

As a guide:

£150–£300 per shoot day

For ongoing client work, monthly retainers may also be available depending on availability, workload and experience.

Travel expenses will be covered for approved shoots.

Additional editing fees, project fees and event coverage fees may also be available depending on the client work involved.

How To Apply

Send us:

• A short introduction

• Your Instagram or portfolio

• Examples of photo or video content you’ve created

• Any hospitality, lifestyle, food, drink, travel or event work

• A few lines on why you’d be a good fit for The Lobby

Email: careers@trythelobby.com
Subject line: Hospitality Content Creator Application

Applications without examples of work may not be considered.